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ERIC Number: EJ235868
Record Type: Journal
Publication Date: 1980
Pages: N/A
Abstractor: N/A
ISBN: N/A
ISSN: N/A
EISSN: N/A
Reaching the Hard-to-Reach Adult through Effective Marketing.
Beder, Harold W.
New Directions for Continuing Education, n8 p11-26 1980
The author demonstrates the utility of marketing concepts and techniques as a total strategy designed to overcome resistance to participation and to involve the hard-to-reach adult in continuing education. (SK)
Descriptors: Advertising, Continuing Education, Educational Demand, Educational Needs, Marketing, Needs Assessment, Participant Satisfaction, Participation, Program Development, Student Recruitment
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A