Institutional Research (IR), as a concept, has been gaining traction in the UK and across the world, as evidenced by the growing number of European, African, Australasian and North American associations, communities, conferences and publications. This paper stresses the need for high-quality (Institutional) research behaviours, aligned with and embedded in quality assurance (QA) and enhancement approaches as part of the "systematic" functions required by the QA Agency. Terenzini's "three tiers of organisational intelligence" are offered as a benchmark for framing IR as a highly credible, efficacious, pursuit. It is argued that when IR has the expected features of academic research, it is more likely to be supported and have positive impact on practices and policy development.