In the United Kingdom (UK), the number of convictions for offences related to child abuse images fell back following the police investigation dubbed "Operation Ore", but have still continued at levels unimaginable only 10 years ago. However, while government and the internet industry deserve credit for the steps they have taken to reduce the traffic in child abuse images online in the UK, the fact that a number of Internet Service Providers appear to be reluctant to act to block access to it calls into question the effectiveness of the self-regulatory principle: the idea which has been central to the UK's overall approach to internet policy since 1996.