This pilot study documents the design and evaluation results of an innovative teaching approach with the use of ICT regarding the optics concepts of light reflection and diffusion, and vision in Greek primary school. First there was a survey of 140 students to ascertain their initial ideas regarding these concepts. On the basis of the results of that survey, a range of ICT tools were developed, including a multimedia software application and a piece of Greek physics educational software. They were then used in the classroom together with an applet on the Web and printed students' worksheets, and their effectiveness was evaluated. Teaching was implemented in four Greek primary school classes with 81 students. Another 59 students were taught the subject traditionally. Before and after instruction all students answered a written questionnaire. Data analysis revealed that students of the experimental group achieved statistically better performance and manifested conceptual change whereas students in the control group students presented only a minimal evolution in their initial ideas.