Purpose: The purpose of this paper is to find out which factors contribute to the decisions of the students when they choose their place of study among the six psychology departments of the Universities in Finland. Design/methodology/approach: The study involved a survey questionnaire. Responses were received from 1,668 people. Findings: It was found that the major determinants for university choice for applicants in Finland were the special characteristics of the teaching and research in the psychology departments. An aptitude test seems to the applicants like a natural part of the selection process since the lack of one put off some applicants. Practical implications: Psychology departments have a clear opportunity to influence the applicants' decisions by making their teaching and research characteristics known to the applicants. In practice, that would be possible by collaborating more with upper secondary schools and open universities. Originality/value: The process of student selection is very important in psychology as the graduating psychologists will operate in a field filled with responsibility and their incompetent conduct may damage their clients. (Contains 10 tables and 1 figure.)