To assure the continued and successful contribution by Harford Community College to the greatest number of citizens in its service area, a marketing plan for the college's educational services was developed. The first stage in the plan, service, includes: support services at off-campus locations, services for evening and Saturday classes, liaison with off-campus locations, registration for international education courses, telephone system, recruiting senior citizens, administration after 5:00 p.m., course cancellation, early recruitment of high school students, registration, self-advisement, admissions, information dissemination, and public transportation. The second stage, the promotion of the college, involves: the catalog, faculty and staff marketing efforts, public service announcements, recognition of successful alumni, service staff development regarding public contact, secondary school relations, recruitment and promotional materials, and mass media publicity. The third stage, delivery, includes: communication of course requirements to students, evaluation of student progress, condition of facilities, comprehensive development program, on-line student services management system, computer-based vocational information system, program assessment procedures, special sessions, career development center, counseling services, attrition, and retention. The final stage is an ongoing system of data gathering, market research, and evaluation to measure the effectiveness of the marketing plan. Problems and recommended actions are discussed in each stage. (MB)