In 2009 the city of Leicester hosted the Special Olympics Great Britain National Summer Games. Around 2500 athletes with learning disabilities competed in 21 sports. This article argues that this sporting mega-event had important potential legacy consequences for the hosts, the governing body --Special Olympics Great Britain (SOGB)--and also for wider attitudes towards people with learning disabilities. We are mainly concerned here with questions of ethnicity around Special Olympics Great Britain (SOGB) and the specific motivations for staging this event in the East Midlands. We argue that the hosts mobilised a set of quite unusual rhetorics and legacy aims in its appeal to local citizens, and that SOGB favoured Leicester because of the organisation's urgent need to modernise in terms of its urban reach, ethnicity and age profiles. We end by briefly assessing the evidence that SOGB achieved some of its goals and the extent to which the Leicester public embraced Special Olympics and athletes with learning disabilities.