The behavior-based approach to managing occupational risk and preventing workplace injuries is reviewed. Unlike the typical top-down control approach to industrial safety, behavior-based safety (BBS) provides tools and procedures workers can use to take personal control of occupational risks. Strategies the author and his colleagues have been using for more than a decade to teach BBS to safety leaders and line workers are presented. In addition, a conceptual model is proposed for matching the awareness and behavior of an individual with a particular BBS intervention technique.