Many colleges and universities are trying to understand the factors that contribute to Latina/o college student success. San Diego State University (SDSU) has been recognized by The Education Trust Report (2012) for having the highest increase in graduation rates, but most importantly, comparably to White students, increasing the graduation rates for African American and Latina/o students. This article illustrates how SDSU analyzed potential factors contributing to Latina/o college student success for first time freshmen using three years of longitudinal cohort databases. A particular focus was given to first generation Latina/o college entering freshmen with basic developmental needs in writing and/or math. Logistic regression analysis was used to assess the predictive validity of various factors on Latina/o college student success. The findings are discussed in terms of how data collection, research, and assessment can inform policy and develop campus programs.