The offering of flavored milk in schools is a controversial topic. U.S. Department of Agriculture regulations now require that flavored milk in schools is fat-free. The perceptions, beliefs, and attitudes of 21 school nutrition directors (SNDs) about the offering and student acceptance of lower-calorie, flavored milk were explored using a focus group, interviews, and written survey. Survey responses and transcripts were analyzed using the constant comparative method. Four broad categories emerged: how SNDs respond to milk and policy changes, the importance of milk in school, the school cafeteria as a learning environment, and SNDs' role as advocates for good nutrition. School children's consumption of milk to ensure adequacy of key nutrients was perceived as important. Lowering calories in flavored milk was perceived as a better solution than eliminating milk. This study provides further evidence supporting the importance of engaging SNDs in policy making, evaluation, and nutrition education.