Designed to identify research methodologies suitable for the qualitative evaluation of media support services, this 1-year prototypical study used ethnographic research methods to evaluate media services within a school of nursing. Objectives were established in the areas of needs assessment and evaluation of the condition and context of media services. Data were collected through interviews with faculty; attendance at faculty committee meetings; information observations and interactions with nursing faculty, students, and administrators; observation of the process of media support services; collection of media utilization data; and the establishment and maintenance of both formal and informal contacts with university level media personnel. Media and instructional support needs were identified and classified in four areas: (1) organization, (2) administration, (3) service, and (4) production. Recommendations were developed on the basis of examined conditions relative to the four categories of need, and plans for action and directions for future development emerged from the analysis of qualitative data. A list of references is provided. (Author/JB)