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ERIC Number: EJ1060319
Record Type: Journal
Publication Date: 2010-Apr
Pages: 6
Abstractor: As Provided
ISBN: N/A
ISSN: ISSN-1942-2504
EISSN: N/A
Student Perceptions of Faculty Credibility Based on Email Addresses
Livermore, Jeffrey A.; Scafe, Marla G.; Wiechowski, Linda S.
American Journal of Business Education, v3 n4 p27-32 Apr 2010
The purpose of this study was to evaluate students' perceptions of faculty credibility based on email addresses. The survey was conducted at an upper division business school in Michigan where all students have completed at least two years of college courses. The survey results show that a faculty member's selection of an email address does influence the student's perception of faculty credibility. An email address that consists of a nickname reduces the student's perception of faculty credibility. The reduced creditability may have a negative impact on the faculty member as well as the college.
Clute Institute. 6901 South Pierce Street Suite 239, Littleton, CO 80128. Tel: 303-904-4750; Fax: 303-978-0413; e-mail: Staff@CluteInstitute.com; Web site: http://www.cluteinstitute.com
Publication Type: Journal Articles; Reports - Research
Education Level: Higher Education; Postsecondary Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: Michigan
Grant or Contract Numbers: N/A