Peer reviewed
Direct linkERIC Number: EJ877363
Record Type: Journal
Publication Date: 2008
Pages: 13
Abstractor: As Provided
ISBN: N/A
ISSN: ISSN-1522-8959
EISSN: N/A
Student Newspapers and University Libraries: Uncovering Your Library's Reputation and Promoting Its Services
Bodnar, Jonathan; Mathews, Brian
Public Services Quarterly, v4 n4 p339-351 2008
To help librarians use their campus newspapers more effectively as a communications tool, this paper discusses the type of information about campus libraries that ten student newspapers published over the course of one year and discusses strategies that librarians can use to build more productive, collaborative relationships with the people who work for their campus newspapers. (Contains 1 figure and 2 notes.)
Descriptors: Academic Libraries, School Newspapers, Student Publications, Content Analysis, Library Services, Classification, Marketing, College Students, Librarians, Cooperation, Communication Strategies, Advertising
Routledge. Available from: Taylor & Francis, Ltd. 325 Chestnut Street Suite 800, Philadelphia, PA 19106. Tel: 800-354-1420; Fax: 215-625-2940; Web site: http://www.tandf.co.uk/journals
Publication Type: Journal Articles; Reports - Descriptive
Education Level: Higher Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A
