Peer reviewedERIC Number: EJ370841
Record Type: Journal
Publication Date: 1988
Pages: N/A
Abstractor: N/A
ISBN: N/A
ISSN: N/A
EISSN: N/A
Marketing: Educators' New Buzz Word.
Cotoia, Anthony M.
Community Services Catalyst, v18 n2 p19-22 Spr 1988
Suggests that educators lack understanding of the nature of marketing and the collegiate product. Establishes priorities for developing a marketing plan, identifies the potential benefits and inevitable problems of a marketing program, and offers examples of successful promotional activities. (DMM)
Descriptors: Advertising, Community Colleges, Marketing, Public Relations, Student Recruitment, Two Year Colleges
Publication Type: Journal Articles; Opinion Papers
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A
