For decades, business schools have advocated product development processes that utilize trans-organizational, cross-function teams. Is it time for business schools to apply this model to our own product: MBA graduates? In this paper, we describe the trans-organizational, team-based approach that has transformed product development in many industries. We then discuss whether a comparable model might be applied to business education, its benefits and costs, and the unique characteristics of academic institutions that could complicate this effort. Finally, we present an effort at trans-organizational, team-based design and development currently underway in the Resident MBA Program at the College of William and Mary.