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Peer reviewed Peer reviewed
ERIC Number: EJ459307
Record Type: Journal
Publication Date: 1993
Pages: N/A
Abstractor: N/A
ISBN: N/A
ISSN: ISSN-0021-9916
EISSN: N/A
Television News and Advertising in Schools: The "Channel One" Controversy.
Greenberg, Bradley S.; Brand, Jeffrey E.
Journal of Communication, v43 n1 p143-51 Win 1993
Examines the effects on students of watching "Channel One." Finds a direct effect in that those who watch a television news show in the classroom learn more news and want to buy more of the products they see advertised than those who are not exposed to the program. (RS)
Descriptors: Mass Media Effects, Secondary Education, Television Commercials, Television Research, Television Viewing
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A