This paper describes a small-scale study which investigates the role of blogging in professional academic practice in higher education. It draws on interviews with a sample of academics (scholars, researchers and teachers) who have blogs and on the author's own reflections on blogging to investigate the function of blogging in academic practice and its contribution to academic identity. It argues that blogging offers the potential of a new genre of accessible academic production which could contribute to the creation of a new twenty-first century academic identity with more involvement as a public intellectual.