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ERIC Number: EJ997616
Record Type: Journal
Publication Date: 2013-Apr
Pages: 19
Abstractor: As Provided
ISBN: N/A
ISSN: ISSN-0033-3123
EISSN: N/A
A New Zero-Inflated Negative Binomial Methodology for Latent Category Identification
Blanchard, Simon J.; DeSarbo, Wayne S.
Psychometrika, v78 n2 p322-340 Apr 2013
We introduce a new statistical procedure for the identification of unobserved categories that vary between individuals and in which objects may span multiple categories. This procedure can be used to analyze data from a proposed sorting task in which individuals may simultaneously assign objects to multiple piles. The results of a synthetic example and a consumer psychology study involving categories of restaurant brands illustrate how the application of the proposed methodology to the new sorting task can account for a variety of categorization phenomena including multiple category memberships and for heterogeneity through individual differences in the saliency of latent category structures.
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Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A