Given the overarching ramifications that financial literacy plays in the modern economy, this paper contends that a renewed emphasis on financial literacy is central to individual, family and communal economic security. New responsibilities and opportunities given to consumers, such as retirement planning, have increased the need for more sophisticated consumer financial knowledge. State colleges and universities can fulfill a meaningful role by offering financial education programs and services to students, faculty, staff and members of their communities. Included in this paper is a series of replicable practices that promote improved financial literacy. (Contains 14 resources and 44 endnotes.)