The University of Puerto Rico, Mayaguez (UPRM) serves approximately 12,800 students. Of these students, nearly 100% qualify as underrepresented minorities by U.S. federal standards. In line with a nationally recognized need to increase students from ethnic minority groups to pursue careers in science, technology, engineering, and math, the UPRM hosted a series of academic and applied neuroscience activities as part of the Dana Foundation's Brain Awareness Week (BAW) in March of 2009. The present study explores the impact of the BAW events as a vehicle for advancing interest in and understanding of the brain, as well as furthering exposure to the professional options related to neuroscience for a sample of Hispanic undergraduates from diverse majors. Participants responded to a series of Likert-scale and open-ended survey items subsequent to each BAW activity, the results of which were analyzed quantitatively and qualitatively. Findings indicate that, overall, BAW successfully achieved the goal of enhancing awareness of the brain and raising interest in learning more about opportunities in the field of neuroscience. (Contains 4 figures and 1 table.)