Although there are claims that neoliberalism has not only commandeered the agenda and actions of universities and colleges but also become identified with the work of academic professionals, there is little empirical evidence to show that neoliberalism has infiltrated the work of faculty. This qualitative field work investigation of three California higher educational institutional types determines that while faculty are not necessarily apologists for or proselytizers of neoliberalism, neoliberal principles are tied to faculty behaviors in subtle and covert ways.