This article discusses attempts to revive gender in the context of the geography curriculum at the University of Groningen in the Netherlands. The reluctance of Dutch geography/-ers to embrace gender geography is related to the way in which the discipline has been understood and practised in the past and by whom as well as to the neglect of gender issues at the societal level. Both trajectories may account for a lack of awareness by students and staff of the relevance of gender to Dutch geography. (Contains 3 figures and 8 notes.)