Peer reviewedERIC Number: EJ554631
Record Type: Journal
Publication Date: 1997
Pages: N/A
Abstractor: N/A
ISBN: N/A
ISSN: ISSN-1191-162X
EISSN: N/A
Name-brand Clothing, Native Values, and Community Status. Native Viewpoints.
Steinhauer, Noella
Canadian Social Studies, v31 n4 p162,165 Sum 1997
Considers the effects of commercialism and the current mania for name brand clothing on the lives of Canada's young Native Americans. Argues that the adoption of assimilationist and mainstream cultural values grows from the Indians' lack of any real political power. Postulates that young Indian women are particularly vulnerable to this tendency. (MJP)
Descriptors: Alienation, Canada Natives, Clothing, Community Characteristics, Consumer Economics, Cultural Background, Cultural Influences, Federal Indian Relationship, Foreign Countries, Higher Education, Marketing, Minority Groups, Social Integration, Social Status, Social Studies, Student Attitudes
Publication Type: Journal Articles; Reports - Descriptive
Education Level: N/A
Audience: Practitioners; Teachers
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: Canada
Grant or Contract Numbers: N/A
