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ERIC Number: EJ745596
Record Type: Journal
Publication Date: 2006-Apr
Pages: 2
Abstractor: ERIC
ISBN: N/A
ISSN: ISSN-0013-1784
EISSN: N/A
A Generation Immersed in Media
Azzam, Amy M.
Educational Leadership, v63 n7 p92-93 Apr 2006
This article briefly reports the findings of "Generation M: Media in the Lives of 8-18 Year-Olds," a study conducted by the Kaiser Family Foundation and Stanford University researchers. The report studied media use a nationally representative sample of more than 2,000 3rd through 12th graders in the United States. The study found that although the actual number of hours that young people devote to media use has remained steady in recent years--at approximately six and one-half hours daily--teens are multitasking more as they engage in using various media simultaneously. This translates into eight and one-half hours of media exposure daily. Moreover, nearly one-third of the respondents indicated that they either talk on the phone, instant message, watch TV, listen to music, or surf the Web for fun most of the time that they are doing their homework. The report, which includes detailed results by age, gender, race, and socioeconomic group, offers some interesting insights about 11- to 14-year-olds.
Association for Supervision and Curriculum Development. 1703 North Beauregard Street, Alexandria, VA 22311-1714. Tel: 800-933-2723; Tel: 703-578-9600; Fax: 703-575-5400; Web site: http://www.ascd.org
Publication Type: Journal Articles; Reports - Descriptive
Education Level: Elementary Secondary Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A