This study examined the perceptions of principals concerning principal evaluation and supervisory feedback. Principals were asked two open-ended questions. Respondents included 82 principals in the Rocky Mountain region. The emerging themes were "Superintendent Performance," "Principal Evaluation Components," "Specific Feedback Needs," and "Reflective Feedback." Principals consistently referred to the performance and competency of the superintendent as important in the evaluation of the principals. They identified four components regarding their ideal evaluation. Principals also described feedback needs and identified three types of reflective feedback. Results from this study provided three implications for those who supervise principals, as well as for those who train superintendents.