Community, while inherent in assumptions about online education, rarely materializes as an integral component of the experience. Misconceptions and misguided motivations can derail participation and engagement in the online setting. Creating a successful online community is dependent on knowing what works in the face-to-face environment and implementing effective parallels online. We will discuss best practices for building community in online information literacy courses and leveraging motivators to keep students and instructors engaged. While this paper focuses on online information literacy courses, many of these strategies can be applied to online workshops, embedded librarianship, and other instructional initiatives.