Two motivational theories considered particularly useful in administering early childhood programs are discussed, and guidelines for motivating staff, parents, and children are provided. First, the two-factor theory of motivation within organizations, as outlined by Herzberg (1959), is described. Offered in this section are a list of motivators for increasing parent involvement in center activities and a questionnaire for identifying staff attitudes and areas in which motivation might be increased. Second, Maslow's (1954) one-factor theory of individual motivation is described, and practical applications of the theory are suggested. The concluding section of the guide proposes several specific activities that can be used to motivate staff, parents, and children. Among these suggestions are alumni day, center decorations, and a spring garden project. (RH)