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ERIC Number: EJ808923
Record Type: Journal
Publication Date: 2007
Pages: 4
Abstractor: As Provided
ISBN: N/A
ISSN: ISSN-1056-3997
EISSN: N/A
Using Guidelines to Support Quality Moderation of Focus Group Interviews
Archer, Thomas M.
Mid-Western Educational Researcher, v20 n1 p38-41 Win 2007
A Focus Group Interview (FGI) involves 6-9 people guided through a pre-thought line of questioning for 1-2 hours by a trained Moderator. The Moderator gives participants the opportunity to express ideas, thoughts, and views. This is a robust qualitative data collection method IF there is a skilled FGI Moderator. The Moderator sets the tone, delivers a high quality introduction, makes the discussants feel trusting, while at the same time managing a set of unstructured questions discussed by a mix of personalities within a relatively short time. The Moderators' Code is a set of ten guidelines for moderating successful FGIs.
Mid-Western Educational Research Association. P.O. Box 34421, Chicago, IL 60634-0421. Tel: 419-372-7401; Fax: 419-372-2828; e-mail: mer@bgsu.edu; Web site: http://www.mwera.org
Publication Type: Journal Articles; Reports - Descriptive
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A