ERIC Number: EJ1035371
Record Type: Journal
Publication Date: 2014-Jun
Pages: 7
Abstractor: As Provided
ISBN: N/A
ISSN: EISSN-1077-5315
EISSN: N/A
Maps & Apps: Mobile Media Marketing Education for Food and Farm Entrepreneurs
Fox, Julie; Leeds, Rob; Barrett, Eric
Journal of Extension, v52 n3 Article 3TOT3 Jun 2014
With an increasing number of consumers using smartphones, tablets, and other mobile devices to find and interact with local businesses, Ohio State University Extension developed a new curriculum aimed at improving market access for food and farm entrepreneurs. The literature review, curriculum framework, and lessons learned shared in this article can be used by Extension professionals to improve their own online presence, as well as by educators working with entrepreneurs and community leaders.
Descriptors: Entrepreneurship, Food Processing Occupations, Food Service, Handheld Devices, Technology Uses in Education, Business Education, Marketing, Curriculum Development, Agribusiness, Extension Education, Online Courses, Electronic Learning, Distance Education, Agricultural Education, Educational Resources, Change Strategies, Courseware, Interpersonal Competence, State Universities, School Community Programs
Extension Journal, Inc. e-mail: joe-ed@joe.org; Web site: http://www.joe.org
Publication Type: Journal Articles; Reports - Descriptive
Education Level: Higher Education; Postsecondary Education
Audience: N/A
Language: English
Sponsor: National Institute of Food and Agriculture
Authoring Institution: N/A
Identifiers - Location: Ohio
Grant or Contract Numbers: 2010-49200-06200.