The American Psychological Association recently released its Presidential Task Force report on Psychology and Global Climate Change. Its principles and proposals would inaugurate a long and productive program of psychological research on climate change. But is it too little, too late? Climatologists have been growing progressively gloomier over the last decade about the amount of time remaining, and for good scientific reasons. Psychologists--and educators--must act more quickly if they are to play a meaningful role in averting global climate change. Educators must, above all, wean the next generation from a series of commonly accepted ideas based on the assumption of a limitless world--ideas that contribute to a "buy now, pay later" mentality in both consumer and environmental contexts. (Contains 1 table and 4 endnotes.)