Intended for media practitioners in developing nations, this manual summarizes theories, policies, and experiences pertaining to the role of communication in Third World societies. The nine major headings of the manual are as follows: (1) Explanation of Terms: Theoretical Considerations; (2) Developing-Country Research: From Cultural Arrogance to Ignorance; (3) Individualistic Modernization Theories; (4) Mass Communication and Interpersonal Communication; (5) Structure-Functionalistic Theories; (6) Change of Paradigms in Developing-Country Research; Dependency Theory and World-Systems Theory; (7) The Discussion of Cultural and Communications Imperialism; (8) The Position of Developing Countries in the International Flow of News; and (9) Conclusion: Consequences of Media Policy; the Outlook for the International Flow of Data. (HTH)