In order to champion law-related education, this volume argues that administrators of law-related education (LRE) programs should make public relations an integral part of program planning. An introductory section defines public relations and offers basic advice for developing goals and strategies. The guide advises program directors to train their staffs for public relations and to involve their advisory board, affiliated organizations, and a public relations firm that does pro bono work. A section on the media explains how to develop a media contact list including contact persons, deadlines, and policies for editorial comments. It is important to establish good working relationships with reporters and not to favor one newspaper, radio station, or television station over another. The guide outlines steps that may make LRE newsworthy such as holding competitions, giving awards, and relating events to controversial issues. To foster media coverage, the document presents model news releases and explanations of why certain releases are more effective than others. The guide closes with advice for maintaining a photograph album of all LRE events that can provide materials for newspapers and in-house publications. (JD)