The purposes of this study were to examine group differences in sexual media consumption and to explore how well adolescents' sexual attitudes and behavior can be explained by viewing of sexually suggestive dialogue (SD) and explicit sexual content (SC) in television media. Participants were 473 male and female high school adolescents who were racially, economically, and age diverse. Television viewing was coded for SD and SC. Both length of time spent watching SD and SC and explicitness of the SD and SC to which adolescents were exposed were factored into the coding scheme. In this sample, SD and SC consumption varied by subgroup and explained variance in some sexual attitudes and behavior variables but not others, and in some demographic subgroups but not others. (Contains 6 tables.)