Rural industrial restructuring, including growth in meat processing and other nondurable manufacturing, has generated employment opportunities that have attracted Latino in migrants to new nonmetropolitan destinations. Long-time residents, however, are not always receptive. While some observers point to economic and social benefits of a Latino influx, others believe that the newcomers drain local resources, raise poverty and crime rates, and diminish the quality of life in their communities. We evaluate the influence of rapid population growth on emerging Latino destinations--new boomtowns. We use data from the U.S. census and other sources to measure changes in local economic circumstances and quality of life in nonmetropolitan boom counties experiencing high rates of Latino growth between 1990 and 2000. Our findings indicate that large influxes of Latinos had surprisingly few negative economic consequences for local populations. Furthermore, the quality of life in new destinations did not deteriorate in comparison to other nonmetropolitan counties, especially with regard to crime. Mounting pressure to educate students with limited English proficiency is nevertheless apparent. Our conclusion highlights relevant national policy debates and underscores the need for commitment on the part of firms responsible for Latino growth. (Contains 11 footnotes, 3 tables, and 1 figure.)