ERIC Number: EJ025631
Record Type: CIJE
Publication Date: 1970
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Comparative vs. Absolute Judgments of Trait Desirability
Hofstee, Willem K. B.
Educ Psychol Meas, 30, 3, 639-46, Aut '70
Reversals of trait desirability are studied. Terms indicating conservativw behavior appeared to be judged relatively desirable in comparative judgement, while traits indicating dynamic and expansive behavior benefited from absolute judgement. The reversal effect was shown to be a general one, i.e. reversals were not dependent upon the specific alternatives with which a trait was paired. (Author/CK)
Descriptors: Behavior, Comparative Analysis, Individual Characteristics, Methods, Probability, Psychology, Responses, Statistical Data
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