The classic campaign strategy in most school communities involves using the mass media to attract widespread attention to the upcoming budget or tax levy vote. Such strategies tend to bring uninformed voters in unknown quantities to the polls. The authors' recent experience, working with a committed and well-organized campaign chairperson, helped avoid the usual pitfalls when returning to the polls to retry the needed mill levy. It also turned a 52 to 48 percent levy defeat into a rousing 65 to 35 percent victory 12 months later for a similar mill levy. The campaign goal was to bring to the polls those likely to vote yes on the proposed mill levy while avoiding the mass publicity that might influence opposition voters to go to the polls. It was prudent to have the committee invest their campaign finances to remind supporters to vote as opposed to mass media that reaches a random target audience. This article describes this campaign and the steps it took to reach votes without mass media help.