There is a dearth of studies on how college students prepare for the threat of natural disasters. This study surveyed college students' preferences in mass media use prior to an approaching hurricane. The convenience sample (n = 76) were from a university located in the hurricane-prone area of the central Gulf of Mexico coast. Interestingly, reliance on the Internet and TV were the main media weather sources (76% vs. 70%), closely followed by the use of radio (50%). These results are consistent with disaster research based on general population samples. Moreover, only 30% of these college students felt "well-prepared" in the event of a hurricane and, alarmingly, only 50% were familiar with the state's official disaster web-site, "FloridaDisaster.org." These findings have implications for effective mass media communication strategies directed at the younger generation during natural disasters.