New journalism and mass communication curricula must prepare students to lead the media revolutions of the twenty-first century. Journalism, public relations, and advertising are being transformed by new media platforms and entrepreneurship, and these fields are now defined by rapid, radical change. Yet, the corresponding--and urgent--need to incorporate "leadership education" has not been widely articulated as a curricular priority. Leadership education would help students develop the "knowledge and skills" to lead dynamic industries and a "leadership mind-set" oriented to innovation. Leadership education would be especially beneficial for female students entering fields in which women are underrepresented in senior leadership.