Upon its publication in 1976, Samuel Bowles and Herbert Gintis' "Schooling in Capitalist America" was the most sophisticated and nuanced Marxian social and political analysis of schooling in the United States. Thirty-five years after its publication, "Schooling" continues to have a strong impact on thinking about education. Despite its unquestionable influence, it has received strikingly little historical attention. This historical article revisits the scholarship of Bowles and Gintis and the milieu in which "Schooling" was conceived. Specifically, it contextualizes the production and reception of "Schooling" to better understand the emergence of Marxist thought in the field of education in the United States in the 1970s and 1980s. It also seeks to understand how the emergence of Marxist thought in the field was connected to the rise of an Academic Left--an intellectual shift in the academy toward Marxist social and political theory as a framework to theorize democratic socialist movement-building against capitalism and concomitant state sponsored oppression in the 1960s and 1970s. This history suggests that as we engage in historical and contemporary work on radical ideas in the field of education, we need to push ourselves continually to think about the intersection of education with other fields and disciplines. The article also pushes back against a widespread depiction of "Schooling" as crudely mechanistic. (Contains 19 notes.)