This article analyses how Finnish parents of sixth graders in a comprehensive school act in the local "school markets" of the case city. The parents' subject positions as choosers are reflected on and explored in relation to the discourses and resources they use when discussing their school choices. The data were gathered in 2009 by administering a questionnaire (n = 374) and by conducting interviews with 76 of the respondents. The main data used here were thematic interviews, which were analysed using the discoursive approach. The analysis revealed that the parents used three different types of subject positions and discourses when having conversations about their choices and when considering their options. These discourses used were partly overlapping and unexpectedly social, and cultural resources were capitalised on less than previously assumed. Contrary to earlier European research on school choices, most parents in this study were not eager to choose any other school than their allocated local school, because they trusted the quality of Finnish comprehensive schools. The parents' thoughts and actions were notably guided and governed by the local school authorities, according to whom the local school is good enough. (Contains 1 table and 7 notes.)