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ERIC Number: EJ067808
Record Type: CIJE
Publication Date: 1972
Pages: N/A
Abstractor: N/A
ISBN: N/A
ISSN: N/A
EISSN: N/A
Some Problems in Using Diffusion Models for New Products
Bernhardt, Irwin; Mackenzie, Kenneth D.
Management Science, 19, 2, 187-200, Oct 72
Analyzes some of the problems involved in using diffusion models to formulate marketing strategies for introducing new products. Six models, which remove some of the theoretical and methodological restrictions inherent in current models of the adoption and diffusion process, are presented. (Author/JH)
Descriptors: Adoption (Ideas), Communication (Thought Transfer), Decision Making, Diffusion, Information Dissemination, Information Theory, Innovation, Marketing, Models
Publication Type: N/A
Education Level: N/A
Audience: N/A
Language: N/A
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A