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Peer reviewed Peer reviewed
ERIC Number: EJ622625
Record Type: CIJE
Publication Date: 2001
Pages: N/A
Abstractor: N/A
ISBN: N/A
ISSN: ISSN-0007-6678
EISSN: N/A
Using the Pyramid Approach to Teaching Marketing Research.
Peltier, James W.; Westfall, John; Ainscough, Thomas L.
Business Education Forum, v55 n4 p40-43 Apr 2001
Underscores the need for teaching marketing research skills at the secondary level and shows how marketing research fits into marketing education. Provides an example of how to use the pyramid approach to research, which involves review of secondary sources, key informant interviews, focus groups, and quantitative research. (Author/JOW)
Descriptors: Business Education, Marketing, Qualitative Research, Research Methodology, Secondary Education, Statistical Analysis
Publication Type: Journal Articles
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A