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Peer reviewed Peer reviewed
ERIC Number: EJ647520
Record Type: CIJE
Publication Date: 2001
Pages: N/A
Abstractor: N/A
ISBN: N/A
ISSN: ISSN-1531-2542
EISSN: N/A
The Principles of Marketing and Relationship Management.
Soules, Aline
portal: Libraries and the Academy, v1 n3 p339-50 Jul 2001
Discusses the concepts of marketing and relationship management as they apply to libraries. Topics include perceptions of the profession; environments that libraries operate in; connecting content and users through access and services; and the need for reliable and consistent collection of effective data. (Author/LRW)
Descriptors: Access to Information, Data Collection, Libraries, Library Collections, Library Research, Library Services, Library Statistics, Marketing, Relationship, Users (Information)
Publication Type: Journal Articles; Reports - Descriptive
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A