Peer reviewed
Direct linkERIC Number: EJ363889
Record Type: Journal
Publication Date: 1987
Pages: 10
Abstractor: N/A
ISBN: N/A
ISSN: ISSN-0194-3081
EISSN: N/A
Increasing Enrollments: A Marketing Perspective.
Brannick, Michael K.
New Directions for Community Colleges, n60 p41-50 Win 1987
Describes how market concepts (e.g., product, promotion, pricing, and place distribution) can be applied to job training and education. Offers a step-by-step explanation of how to analyze markets and plan strategically. (AYC)
Descriptors: College Planning, Community Colleges, Institutional Advancement, Marketing, Public Relations, Student Recruitment, Two Year Colleges
John Wiley & Sons, Inc. Subscription Department, 111 River Street, Hoboken, NJ 07030-5774. Tel: 800-825-7550; Tel: 201-748-6645; Fax: 201-748-6021; e-mail: subinfo@wiley.com; Web site: http://www3.interscience.wiley.com/browse/?type=JOURNAL
Publication Type: Journal Articles; Reports - Descriptive
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A
