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Peer reviewed Peer reviewed
ERIC Number: EJ467252
Record Type: Journal
Publication Date: 1993
Pages: N/A
Abstractor: N/A
ISBN: N/A
ISSN: ISSN-0884-1241
EISSN: N/A
Breaking away from the Pack: Positioning the Marketing Discipline through a Triangular Analysis.
Bonnici, Joseph L.; Reddy, Allan C.
Journal of Marketing for Higher Education, v4 n1-2 p107-19 1993
College and university marketing departments should use the technique of positioning to increase enrollments. The triangular approach to positioning uses close scrutiny of the student profile, the benefits marketing courses offer, and the competition the department faces within and outside the business school. The technique can also be used by other departments. (Author/MSE)
Descriptors: Business Administration Education, College Outcomes Assessment, Competition, Departments, Higher Education, Institutional Research, Intellectual Disciplines, Marketing, Research Methodology, Student Characteristics, Student Recruitment
Publication Type: Reports - Evaluative; Guides - Non-Classroom; Journal Articles
Education Level: N/A
Audience: Administrators; Practitioners
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A