ERIC Number: EJ513841
Record Type: Journal
Publication Date: 1995
Pages: N/A
Abstractor: N/A
ISBN: N/A
ISSN: ISSN-1034-9154
EISSN: N/A
The Marketing of Special Libraries to Their Parent Organisations: A Study of Selected Melbourne Institutions.
Kelso, Helena
Australian Special Libraries, v28 n3 p3-21 Sep 1995
A survey of corporate and government libraries in Victoria, Australia, revealed that many are in favor of marketing services to their parent organizations, but in practice very few undertake formal marketing planning. Highlights elements of marketing processes in use by libraries and examines why more libraries are not preparing and implementing formal marketing plans. (Author/JKP)
Publication Type: Reports - Research; Journal Articles
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: Australia
Grant or Contract Numbers: N/A
