Peer reviewedERIC Number: EJ338520
Record Type: CIJE
Publication Date: 1986
Pages: N/A
Abstractor: N/A
ISBN: N/A
ISSN: N/A
EISSN: N/A
Development of Consistency between Marketing and Planning.
Williford, A. Michael
Journal of College Admissions, n111 p12-19 Spr 1986
Examined descriptive information about marketing, enrollment management, institutional planning and factors affecting them. A factor analysis of statistically appropriate variables identified factors associated with a state of symbiosis between marketing and institutional planning. (Author/BL)
Descriptors: College Administration, College Planning, Colleges, Higher Education, Marketing, Reliability
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A
