This handbook, a revision of the 1973 edition, is intended to aid teachers in organizing and conducting a program of work for marketing and distributive education programs. The first section on curriculum in marketing and distributive education covers the instructional framework with 2 major dimensions (5 broad marketing competency areas and 14 marketing and distribution instructional program codes), classroom instruction, 10 areas of instruction, and competency-based instruction. Section 2 discusses program planning. It considers establishment of program objectives, advisory committees, program structure, and professional growth of teachers. Public relations is the focus of section 3. These components of an organized and sequential program are described: school, parents, community, guidance personnel, civic groups, newspaper publicity, radio use, and television promotion. Section 4 discusses cooperative education, including coordination of students on the job; student placement; locating, selecting, evaluating, establishing, and developing training stations; training plan; and coordination of school and job-related activities; section 5 briefly looks at the Distributive Education Clubs of America. Section 6 provides sample evaluation forms for all components of the marketing and distributive education program. (YLB)