A sizeable percentage of undergraduate students enroll in U.S. business schools; yet, there is sparse published research on the educational aspirations and career goals of this select student body. To address this gap in the literature, a survey of undergraduate business students at The University of West Florida was conducted in the Fall semester of 2002. Of the total respondents (N = 150), 50% plan to seek employment in their select field or business specialty after earning the bachelor's degree. The major fields of concentration are accounting, marketing, management, and information technology (IT); few students chose MIS as their selected field of study. The other half of our sample intend to pursue graduate education, with a majority planning on attaining either the MBA or accounting graduate degrees. Improving employment prospects and enhancing earned income were the major motivations for pursuing graduate degrees in the business fields.