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Peer reviewed Peer reviewed
ERIC Number: EJ395377
Record Type: CIJE
Publication Date: 1989
Pages: N/A
Abstractor: N/A
ISBN: N/A
ISSN: N/A
EISSN: N/A
Creating a Marketing Plan.
Sevier, Robert A.
College and University, v64 n4 p393-402 Sum 1989
A guide to developing a college marketing plan defines key marketing terms, outlines the development of a plan (including institutional analysis, market research, strategy formation and execution, and program evaluation), and provides a list of important principles with which to operate a program. (MSE)
Descriptors: Higher Education, Institutional Advancement, Marketing, Program Design, Program Development, Program Evaluation, Student Recruitment
Publication Type: Journal Articles; Guides - Non-Classroom
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A